Dentists banned from endorsing therapeutic products

The Assistant Minister for Health and Ageing, Christopher Pyne, announced yesterday that doctors, dentists and other health professionals will be banned from endorsing therapeutic products in advertisements.

Mr Pyne said he had asked the Therapeutic Goods Advertising Code Council to consider the issue and it had recommended that the practice be banned.

Dentists and pharmacists have appeared in recent advertisements recommending products such as toothpaste and pain relief medications.

The Age published a story about this matter today.