Friday, May 23, 2014

AHPRA Advertising Guidelines updated again

AHPRA Guidelines on advertising of regulated health services were updated again on 20 May 2014.

The media release states that:
“No requirements have been added from the previous version, and the update comes in to effect today.
The updated Advertising guidelines were edited to make them clearer, particularly about that:
•       under the National Law, testimonials are not allowed when advertising a regulated health service
•       the obligations of the National Law about advertising only apply when a regulated health service is being advertised, and
•       the National Law is not intended to stop members of the community and patients from discussing their experiences online or in person.”