Call for awareness campaign about sugary drinks

The Rethink Sugary Drink coalition is calling for an awareness campaign to challenge the relentless targeting of young people by big beverage companies.

The coalition is calling for:

• A public awareness campaign about the health impacts of soft drinks and the benefits of water.
• Tougher restrictions on the sale of soft drinks in schools and venues frequented by young people, such as sports centres.

The move follows new figures from Roy Morgan Research which highlight the growing younger market for soft drink, with 14 to 25 year olds consuming sugary drinks in greater volumes over the past year. This graph shows the proportion of each age group who consume soft drink: 2013-14.

(Source: Roy Morgan Single Source (Australia), January 2013 – December 2013 (n=18,576) and January 2014-December 2014 (n=15,944.)

Rethink Sugary Drink is supported by the Australian Dental Association Inc.

View media release.