HBA pulls offending ad

A senior manager at HBA contacted the ADAVB this morning to advise that they have taken their radio advertisement off the air following concerns expressed by the profession.

Members need not send further messages to HBA, or BUPA their parent company, for now. Special thanks to all those members who added their personal complaints to those lodged by the Branch. The collective impact was clearly very effective in conveying the strength of feeling about the advertisement.

HBA still intends to promote their new product offering, and is working with their agency to see if they can use a more positive message about dentistry in the next version.

In the meantime, a meeting is proposed between ADAVB and HBA representatives with a view to improving the relationship between the fund and the profession.

We will report further developments in this area as they occur.