More research points to decline in sugary drink consumption

A survey of more than 1500 consumers conducted in May by investment bank Morgan Stanley, shows that 48 per cent of respondents do not consume or have cut back on consumption of carbonated drinks.

The shift away from sugar and low sugar soft drinks is most pronounced in their target market, 18 to 34 year old consumers, despite new packaging, products and campaign aimed at this age group.

The ADA is a supporter of Rethink Sugary Drink, a campaign which includes a consensus statement and recommendations on tackling over-consumption of sugary drinks.

The consumption of sugar sweetened beverages is associated with increased energy intake and in turn, weight gain and obesity. Obesity is the leading risk factor for type 2 diabetes, cardiovascular diseases and some cancers.

Source: www.rethinksugarydrink.org.au