Coca-Cola "Weight-Washing" attacked
The Age reports today that public health experts have labelled Coca-Cola's new campaign to help combat obesity a "smokescreen".
The story highlights comments by Rob Moodie, professor of public health at the University of Melbourne, who says that if Coca-Cola was serious about fighting obesity, "they would be doing things that really do work."
"They would be restricting advertising to young children and they'd be encouraging other companies to do the same, and they wouldn't put 10 teaspoons of sugar in a can of Coke," Professor Moodie says.
Jane Martin from the Obesity Policy Coalition, is also quoted.
"They always focus on physical activity to draw attention away from the contribution of their products to overweight and obesity. What we'd really like to see is Coca Cola selling less sugary drinks, getting them out of schools and sports centres ... and we'd like to see them not marketing to teenagers."
The story is accompanied by a useful information panel which mentions that a 375 ml can of Coca-Cola contains 40g (10 teaspoons!) of sugar.
Coca-Cola ran into trouble in 2009 with their 'myth-busting' advertising campaign being found to be misleading and deceptive. The ACCC required the company to take various actions to remedy this, such as through corrective advertising in major newspapers.
The ADA supports the Rethink Sugary Drinks campaign, which was put together by the Cancer Council, Diabetes Australia and the Heart Foundation.
See also: https://theconversation.com/no-place-for-industry-in-the-fight-against-lifestyle-diseases-12150
The story highlights comments by Rob Moodie, professor of public health at the University of Melbourne, who says that if Coca-Cola was serious about fighting obesity, "they would be doing things that really do work."Jane Martin from the Obesity Policy Coalition, is also quoted.
"They always focus on physical activity to draw attention away from the contribution of their products to overweight and obesity. What we'd really like to see is Coca Cola selling less sugary drinks, getting them out of schools and sports centres ... and we'd like to see them not marketing to teenagers."
The story is accompanied by a useful information panel which mentions that a 375 ml can of Coca-Cola contains 40g (10 teaspoons!) of sugar.
Coca-Cola ran into trouble in 2009 with their 'myth-busting' advertising campaign being found to be misleading and deceptive. The ACCC required the company to take various actions to remedy this, such as through corrective advertising in major newspapers.
The ADA supports the Rethink Sugary Drinks campaign, which was put together by the Cancer Council, Diabetes Australia and the Heart Foundation.
See also: https://theconversation.com/no-place-for-industry-in-the-fight-against-lifestyle-diseases-12150
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